Privacy Policy

Last updated: September 19, 2026

Guangzhou Anchor Technology Co., Ltd. (“we”, “us”, or “our”) operates the website https://anchor-microporous.com (the “Website”), a business-to-business (B2B) platform presenting our microporous insulation products and related industrial thermal insulation solutions to professional buyers, distributors, engineers, and project contractors worldwide. This Privacy Policy explains how we collect, use, disclose, and safeguard information obtained through the Website. By using the Website, you agree to the practices described in this Policy.

1. Information We Collect

We collect information that you voluntarily provide to us and information that is collected automatically when you browse the Website.

1.1 Information you provide directly. When you submit an inquiry (RFQ) form, contact form, or newsletter subscription form on the Website, we may collect:

Full name;
Company name and business affiliation;
Business email address;
Telephone number;
Country/region and any project details, specifications, quantities, or messages you choose to include in your inquiry.

1.2 Information collected automatically. When you visit the Website, certain technical information is collected automatically, including your IP address, browser type and version, device type, operating system, referring URLs, pages viewed, time spent on pages, and approximate geographic location. This information is collected through cookies and similar tracking technologies as described in Section 4 of this Policy and in our Cookie Policy.

We do not operate an online retail store, do not process payments through the Website, and do not collect payment card data, consumer shipping addresses, or consumer purchase histories.

2. How We Use Your Information

We use the information we collect for the following legitimate B2B business purposes:

To respond to your inquiries, prepare quotations, technical documentation (such as TDS/SDS), proforma invoices, and sample arrangements;
To establish, manage, and perform B2B contractual and pre-contractual relationships with your organization;
To send you product updates, technical bulletins, company news, and marketing communications where you have subscribed to our newsletter (you may unsubscribe at any time);
To analyze Website traffic and usage patterns so we can improve Website content, structure, and performance;
To measure the effectiveness of our advertising campaigns;
To maintain the security of the Website, prevent fraud, spam, and malicious form submissions;
To comply with applicable laws, regulations, export control requirements, and lawful requests from authorities.

We do not sell your personal information to third parties, and we do not share it for cross-context behavioral advertising within the meaning of the California Consumer Privacy Act (CCPA), as amended by the CPRA.

3. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we process your personal data on the following legal bases under the General Data Protection Regulation (GDPR):

Consent — where you have given clear consent, for example by ticking the consent checkbox before submitting a form or by accepting cookies;
Contractual necessity — where processing is necessary to respond to your RFQ and to take steps at your request prior to entering into a B2B contract, or to perform such a contract;
Legitimate interests — for Website analytics, security, and the improvement of our products and services, provided these interests are not overridden by your rights;
Legal obligation — where processing is required by applicable law.

4. Cookies, Analytics, and Tracking Technologies

The Website uses cookies and similar technologies. We deploy the following tools:

Google Analytics 4 (GA4) — provided by Google LLC. GA4 collects anonymized or pseudonymized usage data (pages visited, session duration, approximate location, device and browser information) to help us understand how visitors use the Website. Data collected through GA4 is processed by Google under its own privacy policy.
Google Tag Manager (GTM) — a tag management system used to deploy and manage analytics and marketing tags on the Website. GTM itself does not collect personal data for its own purposes but facilitates the loading of the other tags described here.
Google Ads — conversion tracking and remarketing tags that tell us whether a visitor arrived via a Google advertisement and completed an action such as submitting an inquiry form.

You can control or disable cookies at any time through your browser settings. Full details of the cookies used on this Website and instructions for disabling them are set out in our Cookie Policy.

5. Third-Party Services and Data Sharing

We share personal data only with the following categories of third-party service providers, and only to the extent necessary for the purposes described in this Policy:

Google LLC (GA4, GTM, Google Ads) — analytics and advertising measurement;
Website hosting, CDN, and security providers (including Cloudflare, Inc.) — to deliver, protect, and accelerate the Website;
Email delivery and CRM service providers — to transmit inquiry notifications and manage newsletter subscriptions;
Machine translation service providers — to display the Website in multiple languages.

Where these providers process data outside your country (including in the United States or China), transfers are made under appropriate safeguards, such as standard contractual clauses or the provider’s own compliance frameworks. We may also disclose information where required by law, regulation, legal process, or enforceable government request, or to protect our rights, property, or safety.

6. Data Retention

We retain inquiry-related personal data for as long as necessary to handle your inquiry, maintain the resulting B2B business relationship, and comply with our legal, accounting, and export-documentation obligations. Newsletter subscription data is retained until you unsubscribe. Analytics data is retained in accordance with the retention periods configured in the respective tools (for GA4, up to 14 months by default). When data is no longer required, it is deleted or anonymized.

7. Your Rights

Under the GDPR (EEA/UK/Switzerland), you have the right to: access your personal data; request rectification of inaccurate data; request erasure (“right to be forgotten”); restrict or object to processing; data portability; withdraw consent at any time without affecting the lawfulness of prior processing; and lodge a complaint with your local data protection supervisory authority.

Under the CCPA/CPRA (California residents), you have the right to: know what personal information we collect, use, and disclose; request deletion of your personal information, subject to legal exceptions; correct inaccurate personal information; opt out of the sale or sharing of personal information (we do not sell or share personal information for cross-context behavioral advertising); and not be discriminated against for exercising any of these rights.

To exercise any of these rights, please contact us using the details in Section 9. We will respond to verifiable requests within the timeframes required by applicable law (generally within 30 days under GDPR and 45 days under CCPA).

8. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. These measures include HTTPS/TLS encryption of all data in transit, web application firewall and CDN-level protection, access controls restricted to authorized personnel, and regular security maintenance of the Website. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

The Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites, and we encourage you to review their privacy policies.

9. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how your information is handled, please contact us:

Company: Guangzhou Anchor Technology Co., Ltd.
Address: No.7 Shanxiang Road, Huangpu District, Guangzhou, Guangdong Province, China
Email: [email protected]
Phone: +86 135 3986 0818
Website: anchor-microporous.com

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date. We encourage you to review this page periodically.